Published on September 16, 2024 by Made Better Media

Novartis: The Full Picture

The comms team at Novartis had an idea that they wanted to convey in a short animation to open a conference, but they did not have a concept for the visual style that they wanted to use, or know exactly how they wanted to express their message. The open-endedness of the brief was a great opportunity for us to take the lead in script development alongside our friends from Brands At Work, and for one of our most talented animators to lean into her personal style when crafting a bold look for the piece.