Published on February 01, 2024 by Made Better Media

Kyowa Kirin: All That Lies Beyond

Our imagination was immediately sparked by the brief for this animation, developed by Brands At Work for pharmaceutical giant Kyowa Kirin. Their vision was to convey a guiding business message allegorically, through a magical tale that draws inspiration and imagery from Japanese folklore. We worked with the agency to develop their excellent script, before casting and recording a voice artist while building storyboards that were then brought to life by our talented animation team. The piece was a great success at a large company event, leading to further pieces in the same style being commissioned in Autumn of 2025.