Published on March 15, 2017 by Made Better Media

DREAMLAND MARGATE SOCIAL MEDIA CAMPAIGN

Once a client has hired us, they often come back to us for a range of services - not just social media!

Dreamland, Margate, is the UK’s oldest amusement park. Sadly the park closed in 2003, but it was finally re-opened to the public on June 19, 2015 after a 12-year campaign. 

We provided Dreamland with a huge amount of move-forward content throughout the year, not only to boost ticket sales for the reopening itself but to promote the park throughout the Halloween and Christmas season.

We made sure every video was fun, informative and genuinely entertaining, as our engagement rates show. 

This video highlights the number of new rides and reached over 200,000 people and was shared 800 times within two weeks.

While the park was under construction, a cross-platform video campaign kept Dreamland fans up to date with the press launch and a radio appearance on Cambridge 105 FM.

In three weeks Dreamland had 20,700 new Facebook profile views.  

The day Dreamland opened its doors, we supplied 13 clips over the course of one awesome day, seeing Dreamland trend on Twitter and one video featuring Chas and Dave get nearly 1,000 shares and 1,500 likes on Facebook. 

The first video was shot, cut and uploaded to Facebook just one hour and fifteen minutes after the opening ceremony… talk about real-time!

This wasn’t just a social media campaign. We also made a fly-on-the-wall documentary ‘sizzler’ (currently under consideration), a music video and a film for funders Heritage Lottery Fund.

Video: How Many Rides Are There At Dreamland?

SCREAMLAND

One of our specialities is creating publicity for first-time events, such as the trailers for Dreamland’s Halloween attraction Screamland we produced with the help of the AtmosFEAR team at Scare Kingdom, Lancashire. Our trailer for the Dead and Breakfast received nearly 200,000 views!

Video: Promotional trailer for Screamland at Dreamland, Margate

THE FROSTED FAIRGROUND

We returned at Christmas when Dreamland was transformed into The Frosted Fairground. These videos led to a dramatic increase in footfall, as these figures show:

FESTIVE FIGURES - THE DIFFERENCE OUR VIDEOS MAKE TO TICKET SALES

Tickets sales for The Frosted Fairground nearly doubled from the first Saturday, when we came down to film, to the second, when the social media campaign had been boosted by a series of Made Better Media videos.

Tickets sold, 5th Dec: 2885
Tickets sold, 12th Dec: 4652

 

 

Video: The Frosted Fairground Testimonials