MADE BETTER MEDIA
Made Better Media will produce a video designed from the ground up to integrate motion graphics as a way of distilling the key information regarding this target consumer.
The video and its graphical elements will work in harmony to give the viewer a visual snapshot of this unique demographic. Whilst remaining engaging and fun to watch.
The video content will illustrate the eight consistent, cross-market themes highlighted in the global debrief. Adopting a ‘day in the life’ narrative structure. We will portray the LAD(s) as an influential individual in a tight (but diverse) group of friends and define what differentiates him from the Regular Guys (RG) / Ambitious Socials (AS) / DUDES. Showing how he interacts / influences / is influenced by each. (Key themes to be approved by IDL)