Published on January 11, 2017 by Made Better Media

Hello Analog



A short about how we need to distance ourselves from technology from time to time. An illustration of a collective thought process that happens to a lot of us, all separate individuals who unbeknown to each other are the member of the same club - they have immersed themselves in technology in work and social life, and one day decide to step, momentarily, away.

Including a jaunty interview with Sam, who felt a great need to revisit a more carefree, 'art school' approach to life and took up screen printing. The film will use stop frame animation of a cardboard laptop to create a mock-laptop advert with the narrators’ story animated on laptop screen. The interviewee’s account of why and when he took a step away from the screen will undoubtedly strike a note with all of us.