Genre: Spoken word - Live action - Music video
“I’m no racist... but it’s a well-known fact that French people only ever smile when they see an animal in pain.”
Welcome to the world of the Daily Mail Reader, an archetypal Middle-Englander spouting small-minded delusions like the sprinkler on his immaculate lawn. He's a symbol of our times - in the wake of Brexit and the muck-slinging of the election he represents every Brit who believes everything they read.
Listen to the demo version here:
In this hilarious mix of satirical spoken word (think The Daily Mash in musical form) and slick visual comedy (think Edgar Wright does the video for The Verve’s Bittersweet Symphony) the Daily Mail Reader takes us on a tour of his neighbourhood, directing a stream of ridiculous paranoia at the people around him.
Germans, single parents, the blind… everyone is out to get him. He may not be a bad person - who knows? He’s so ill-informed it’s impossible to tell.
The Daily Mail Reader is played by spoken word performer Ruari Barratt, complete with balding pate and Basil Fawlty moustache. His walk to the newsagent (to buy The Daily Mail, naturally) takes him past each of the victims of his vitriol.
Made Better Media have a track record in producing music videos for clients such as Armada Music, Dreamland Margate and AK/DK. The song is a demo recorded by Ruari but never released. For this film it will be re-recorded by Brown Bear Audio, Brighton with new backing music.
Provocative and absurd, Daily Mail Reader is a tongue-in-cheek take on ignorance that’s awkwardly close to the real thing.