LAGOM

LAGOM

We had a lot of fun making this music video for synth duo AK/DK for their new single Lagom. 

With a mix of slo mo, super slo mo and messy messy slo mo, we brought to life the song's themes of excess and restraint ('Lagom means 'just the right amount' in Swedish). 

Thumbnail image by Simon Clemenger

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CONSTABLE AT BRIGHTON MUSEUM

CONSTABLE AT BRIGHTON MUSEUM

We were very pleased to contribute video and voice-over work to an exhibition opening this weekend at Brighton Museum.  

It's a little-known fact that John Constable, one of the most famous English painters ever to put paint to canvas, stayed in Brighton between 1824 and 1828 and produced around 150 works in that time.

We interviewed curator Peter Harrap for a three-minute video and recorded voice-over representing John Constable's letters to a friend.  

The exhibition Constable and Brighton runs until October.

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GOFYBR

GOFYBR

Working with Gofybr, the premium hair building fibre brand, gave us the chance to apply our techniques for gathering customer testimonials to a traditional product demonstration in a public setting.

 

James Crowley, Gofybr CEO, has this to say:

“On the day of the shoot they went above and beyond what I had hoped. I wanted to demonstrate how well my product worked in public, in front of a crowd. It was amazing how easily the MBM crew drew in a crowd and kept them entertained for multiple demonstrations, interviewing members of the public to get exactly the right quotes about Gofybr.

"Creating a promotional video has been an instrumental tool in generating new custom and growing our business exponentially in the last few months!”


Using video content is an extremely effective way to market your products. We work to ensure our video content meets your business's needs and successfully highlights the benefits of your product.

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OUR INTERN'S TOP 5 FILMMAKING TIPS

OUR INTERN'S TOP 5 FILMMAKING TIPS

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Hi, my name is Saba and I’m an assistant producer at Made Better Media.

In February I spent 10 days on the U.S. Presidential Election campaign trail and documented my trip through videos and interviews. Here is what I learnt about filmmaking:

Right place, right time

During my trip I heard that Donald Trump would be taking part in a Q&A session at a town hall in Salem, New Hampshire and if I wanted to attend a small group would be leaving at 7am. I realised that this opportunity would be unlikely to present itself again and Donald Trump would surely make for some good footage!

I shot around one hour of footage and one my return edited this into several videos. In early May the last two Republicans running against Trump dropped out, defeated, and so I saw the perfect moment to release one of my videos. ‘Donald Trump on The Syrian Refugee Crisis’ received over 6,000 organic views and 53 shares within 24 hours.

Always be prepared/Set up properly

There may be times when you find yourself in a hurry to shoot but I guarantee you will not regret setting up your kit properly before you begin. There is nothing more frustrating than being in the right place at the right time (see above) but coming away with poor quality footage.

I made the mistake of not taking my tripod to a Hillary Clinton rally. My handheld footage was not bad but it was a gruelling task trying to make sure I kept perfectly still and as I was zooming in considerably my footage same out a little shaky. This could have been avoided had I done some better planning beforehand.

Lighting and Sound

Setting up so that you have good lighting is important. If you are going to film after dark or as light is fading then it would be a good idea to carry some lighting equipment with you. In fact if you are aiming to be in the right place at the right time then there is every chance that you might find yourself wanting to shoot in low light and so I suggest always carrying some lighting equipment - even a torch!

Poor quality sound can be supported by adding subtitles but this is no substitute for GOOD quality sound. I used a handheld digital sound recorder which provided way better sound than the inbuilt sound recorder on my camera. In some of my interviews there were moments of auditory disturbance and on listening back I realised I should, on some occasions, have asked my subjects to repeat themselves.

One evening I was walking to meet some friends at a bar and I spotted two Donald Trump supporters wearing Trump badges walking down the street. I stopped them and asked if they would mind being interviewed. I spoke with them for 12 minutes each but had no way of lighting my frame and so did not bother with any video footage. This was a mistake as the material I recorded was fantastic.

Look the part and be fearless

You may not know what you are doing but looking like you do can lead you to capturing great video. Be confident and fearless when approaching people for interviews. If you are relaxed yet commanding this will make people feel at ease when talking to you... which makes for a much more engaging interview.

I arrived at a Hillary Clinton victory rally and realised that there was no space at all left in the hall in which she was due to give a speech. I would have to watch from a big screen outside the venue. I noticed a special area had been set up at the back of the hall with a raised platform for the media. I took out my camera and put on a lanyard with the blank card part tucked into my sweater. I then walked straight past security making sure I appeared to know where I was going. I then set up next to CNN and Channel 5 journalists and cameramen.

Learn from your mistakes


As you can see I made several mistakes whilst filming but the important thing is that I have learnt from them! Next time my filmmaking will be better and the time after that even better - practice makes perfect!

 

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CREATING A BACKDROP

CREATING A BACKDROP

Hi! My name is Maxwell Livesey and I recently had the good fortune to spend two days working with Made Better Media creating a backdrop for an advertisement they are filming.

Dressing the set on the first day, and working with the lighting and filming a few different shots for the advertisement on the second day was awesome and it sparked my interest in film even more, making me determined to get into film as a potential career. Learning about the different cameras, changing the lenses and aperture, as well as looking at how lighting changes and affects a scene was very interesting and insightful!

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OUR INTERN'S GUIDE TO SURVIVING ON SET

OUR INTERN'S GUIDE TO SURVIVING ON SET

I'm James and I recently completed a 10-week internship at Made Better Media. During my time here I acquired a range of new skills and experiences, from editing promotional clips for social media to assisting on location shoots around Brighton. Here are some lessons I learnt from my time on the sets of ‘Turn Around’ by Phats and Small, and ‘Brighton is Falling’ by Tenderhooks.

1. Always keep a watchful eye out for things that might lead to continuity errors later on. We could have saved ourselves quite a bit of time on the Phats and Small shoot if we’d paid more attention to the front window of Rare Kind records, the principal location. In one shot a Phats and Small record can clearly be seen behind the model with the A-board. In the next shot, though, the record has changed! It’s a crucial visual reference and a rather charming easter egg, so it was important we get it right. The Phats and Small record was added in post-production.

2. Unless you’re sticking to a very strict storyboard, always get some different shots for variation.


3. The general public can be very unpredictable, especially when they think you’re trying to sell them something. When filming in public I often had to stand on street corners asking people not to walk in front of the camera. At least one time in three, they rushed past without meeting my eye and found themselves in the middle of a film set!

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4. As a runner I found it better to not try and second-guess what people would need, or where they would decide to go. A few times I ended up having to hide behind a bus shelter or a car so I didn't end up in shot.


5. Don’t let your own mistakes get to you, everything has a reasonable explanation or solution, including your own fallibility.

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SCREAMLAND TRAILERS

SCREAMLAND TRAILERS

We created video content for Screamland in the style of movie trailers to give visitors a taste of what they would experience and to encourage early bird ticket sales.


We used dim lighting and smoke machines for a sinister mood and a claustrophobic feel. We also used sound effects to generate excitement and fear.

Now here’s the clever bit. We didn’t film any of the trailers at Screamland! Our brief required us to film at a different location, Scare Kingdom, and so by using a shallow depth of field when filming we ensured that the background was out of focus. This allowed us to create the impression that we were filming in a different location from where we actually were; an example of our creative versatility.

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WE ARE ALL ALIENS

WE ARE ALL ALIENS

We entered the ITN Source Short Film Competition with our short film ‘We Are All Aliens’. The competition, run in association with the Sheffield Documentary Fest, involved creating a 1 minute short film using archive material from ITN Source - one of the world’s largest archive footage libraries - and music from Audio Network.

We enjoyed delving into the archive, access to which left us with thousands and thousands of clips at our disposal. We used the material at hand to flesh out as complex a narrative as 60 seconds would allow.

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SAVE OUR HIPPODROME

SAVE OUR HIPPODROME

The Brighton Hippodrome is a Grade II* listed building which The Theatres Trust have declared the ‘most at-risk’ theatre in the UK. We made this video for Save Our Hippodrome (SOH), a group of campaigners trying to stop the historic venue from being turned into a multiplex cinema.

We met with SOH and suggested they organise a protest outside the Hippodrome for us to film, along with a commentary from TV magician Paul Zenon. We also got statements of support from actor Kevin Bishop and parliamentary candidates from all leading parties including MP for Brighton Pavilion Caroline Lucas.   

“MBM made a video for our grassroots group trying to stop a historic theatre from being turned into a multiplex cinema.

The resulting video received more than 50,000 views within a week, was reported on by two local newspapers, and helped get the Hippodrome on the agenda at the next full council meeting. I’m pleased to say it was announced shortly afterwards that the venue would not be sold to developers.”


                                                           David Streeter, SOH

                                                           

 

 

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